GenuTrace Insights

Heather Berry Heather Berry

From Documentation to Digital Identity: How Kinset Is Making Connected Products Accessible to Every Brand

Kinset recently opened its connected product platform to any brand, anywhere. What is it, and why does it matter for supply chain transparency?

Kinset is a Dublin-based platform that transforms static barcodes and QR codes into smart labels and Digital Product Passports, giving every physical product a living digital identity that can be updated, verified, and shared across the supply chain.

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Heather Berry Heather Berry

Spotlight: Shivam Gusain: Engineering the Double Dividend

Designing systems where sustainability pays twice — for business and the planet

When it comes to sustainability, most solutions tackle either environmental impact or economic return — rarely both.

Shivam Gusain, the mind behind the Double Dividend Protocol, is proving that the two can coexist. His systems-based framework connects chemistry, data, and design to deliver measurable decarbonization across manufacturing — enabling “profitability through proof.”

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Heather Berry Heather Berry

GenuTrace Client Advisory: Is your cotton supply chain UFLPA ready?

How CBP's Updated Forced Labor Enforcement Guidance Makes Isotopic Testing an Imperative for Cotton Origin Compliance

What Changed
U.S. Customs and Border Protection has released updated operational guidance (CBP Publication No. 5560-0526) expanding its forced labor enforcement framework. The guidance supersedes the original 2022 UFLPA Operational Guidance and now covers all forced labor enforcement authorities — UFLPA, CAATSA, and WROs/Findings — in a single unified document. For cotton importers, the enforcement posture has not softened. It has become more structured, more documented, and more demanding.

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Heather Berry Heather Berry

What’s Your Sustainability Sign?

Earth Day has always been about awareness.

But in 2026, awareness isn’t the issue: “When you see a claim…do you believe it?”

This Earth Day, we’re borrowing from astrology. Not to predict the future, but to return to something more fundamental: looking at sustainability through the four elements: Fire, Air, Water, and Earth. So which one resonates best with you? Are you a true Fire sign, or a blend of all four?

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Heather Berry Heather Berry

What Everyone Needs to Know About Biodegradability Claims

by libby sommer, principal at libby sommer LLC and former strategic advisor to The Biomimicry Institute’s Design for Transformation Initiative

We interviewed Libby about her three, publicly available guides on the biodegradation and toxicity of textiles. These Infosheets, originally written for and published by The Biomimicry Institute’s Design for Transformation Initiative, are geared towards any textile industry professional. 

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Heather Berry Heather Berry

From Field to Fabric: Why Traceability Now Requires Proof

“Traceability doesn’t need to be perfect, but it does
need to be provable — especially when origin claims are
tied to regulatory, legal, or reputational risk.”

Sustainability conversations across textiles and consumer
materials have reached an inflection point. For years,
supply-chain transparency relied heavily on documentation,
certifications, and supplier declarations. Today, that model
is no longer sufficient.

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Heather Berry Heather Berry

Global Recycling Day: Building Trust in Recycled Textiles

Each year, Global Recycling Day highlights the importance of recovering and reusing materials as the world moves toward a more circular economy. In the textile sector, this transition is accelerating as brands and manufacturers increasingly incorporate recycled fibers into their products in response to sustainability commitments, regulatory expectations, and consumer demand.

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Heather Berry Heather Berry

From Narrative to Evidence: Women Advancing Truth Across Industries

International Women’s Day is a moment not only to celebrate achievement, but to recognize influence. Across industries, women are helping reshape how accountability, transparency, and scientific verification are understood in global supply chains. They are raising standards, strengthening accountability, and redefining what leadership looks like in complex global systems.

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Heather Berry Heather Berry

2026: The Year of the Double Fire Horse | Momentum, pressure and decisive change

The Year of the Horse has always been associated with movement. But 2026 carries a different intensity.

In Chinese astrology, 2026 is a Double Fire Horse year — a rare alignment that occurs only once every 60 years, with the last instance in 1966. The Horse is inherently linked to the Fire element, and in 2026 the ruling element of the year is also Fire. When these align, the effect is not additive but amplifying.

Astrologers describe this combination as one of the most intense in the zodiac, associated with rapid change, emotional pressure, and decisive turning points. Momentum increases. Indecision becomes costly.

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Heather Berry Heather Berry

If You Claim It, Can You Prove It?® Germany’s Anti-Greenwashing Law Signals a New Era for Fashion - and Why Origin + DPP Now Matter

On 30 January 2026, Germany’s Bundesrat approved sweeping anti-greenwashing legislation that will fundamentally change how companies communicate environmental claims. As reported by Apparel Insider and other industryobservers, the law amends Germany’s Act Against Unfair Competition (Gesetz gegen den unlauteren Wettbewerb, “UWG”) to implement the EU’s Empowering Consumers for the Green Transition (“ECGT”) Directive—placing fashion and textiles squarely in the regulatory firing line.

At its core, the legislation forces brands to confront a simple but increasingly unavoidable question: if you claim it, can you prove it?

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Heather Berry Heather Berry

Genuine Cotton Traceability: Proving Cotton Origin with Physical + Digital Verification

Cotton traceability is at an inflection point. For years, origin claims have been supported primarily by documentation, certificates, and supplier declarations. That model is no longer enough. As regulatory expectations tighten and scrutiny increases, a simple question sits at the centre of every cotton supply chain: if you claim an origin, can you actually prove it?

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