GenuTrace Insights

Newsletter Heather Berry Newsletter Heather Berry

Genuine Buzz — Issue 6 • November 2025

As autumn deepens, sunflowers stand tall as a symbol of warmth, resilience, and optimism. Their golden faces turn toward the light, reminding us to stay rooted in purpose while seeking clarity and truth. In supply chains, the same principle applies: we must look beyond the surface, following the evidence that illuminates authenticity and sustainability.

At GenuTrace, we help brands and manufacturers trace every step back to its origin—because transparency, like the sunflower, always turns toward the light.

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Heather Berry Heather Berry

World Science Day for Peace and Development

GenuTrace celebrates World Science Day with reflections from our scientific leadership team. Featuring Dr. Ling Dong, Principal Scientist & Dr. Barbara Brockway, Science Advisor for GenuTrace.

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Heather Berry Heather Berry

Let’s See an End to Buyer Beware!

Throughout the world, counterfeiting comes in two main forms. The first is the “gentle fraud”: a handbag in the marketplace that looks like Gucci, or a chocolate bar in a discount store that resembles a Cadbury’s but it is not.

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Newsletter Heather Berry Newsletter Heather Berry

Genuine Buzz — Issue 5 • October 2025

This month we celebrate the Chrysanthemum—often called the “October flower.” With its vibrant layers and resilient blooms, the chrysanthemum symbolizes longevity, optimism, and joy. In many cultures, it is also a reminder of harvest, reflection, and renewal as we move into the final months of the year. Just as each petal contributes to the fullness of the blossom, every step toward supply chain transparency brings us closer to true sustainability.

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Heather Berry Heather Berry

Turning Efficiency Into Affordability

The textile industry faces two persistent constraints. Suppliers operate with thin margins and are unable to finance the infrastructure upgrades required to cut emissions at scale. Brands face recurring surcharges when sourcing next generation fibres that remain structurally more expensive than conventional alternatives. Fibre innovators, in turn, remain trapped in small volumes because demand is unstable and highly sensitive to price.

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Heather Berry Heather Berry

From Grove to Bottle: Can You Trust Your Olive Oil?

Is your organic, single-origin, extra virgin olive oil (EVOO) actually organic, single-origin, and made from olives?

It may surprise you to know that sometimes it isn’t despite what the label says.

In 2023, Spanish and Italian authorities uncovered massive food fraud schemes. Producers, often subcontractors to larger brands, were arrested for passing off lampante olive oil (a low-grade oil considered unfit for consumption due to poor flavor and quality) as prized extra virgin olive oil. Hundreds of thousands of liters were affected.

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Newsletter Heather Berry Newsletter Heather Berry

Genuine Buzz — Issue 4 • September 2025

Bold, uplifting, and unapologetically radiant—the Stargazer Lily embodies the spirit of ambition and forward momentum. Known for its vibrant pink petals and intoxicating fragrance, this flower symbolizes prosperity, purity, and unwavering confidence. As summer fades into fall, the Stargazer reminds us to keep looking up—and stay focused on what’s ahead.  

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Heather Berry Heather Berry

The Illusion of Progress: Why Environmentalism in Fashion Is Failing

Today’s environmental push in fashion has created more problems than it has solved.

What began as reform has devolved into marketing, full of talk but short on action. Just ask the brands. Conferences, campaigns, and pledges are everywhere, while emissions and wasteful production continue to rise. We’re supposed to be changing the model. Instead, the industry has seemingly rewrapped the same machine in recycled packaging and congratulated itself on a job well done for the environment.

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Newsletter Heather Berry Newsletter Heather Berry

Genuine Buzz — Issue 3 • August 2025

As the summer heat peaks, the blue hydrangea takes center stage—symbolizing understanding, heartfelt connections, and deep gratitude. Much like this vibrant bloom, our work this month is rooted in authenticity and transparency across the supply chain.

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Heather Berry Heather Berry

Great South Bay Oyster Project

This summer and fall, the GenuTrace team will be volunteering with Save The Great South Bay to support its Great South Bay Oyster Project—specifically by cleaning and preparing oyster shells (spat‑on‑shell) — a critical step in restorative aquaculture.

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Newsletter Heather Berry Newsletter Heather Berry

Genuine Buzz — Issue 2 • July 2025

This month, we’re proud to highlight our new collaboration with Tailorlux Integrity Solutions—a partnership that blossoms with shared commitment to innovation and traceable integrity in the supply chain. Like a summer rose, this alliance unites beauty and strength, setting a heartfelt tone for what’s ahead.

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