Personal Care & Beauty: Proven from Source to Shelf

In today’s personal care industry, *transparency is non-negotiable*. Consumers, regulators, and retailers demand more than marketing claims — they expect verifiable proof of what’s in the product, where it came from, and how it was made.

From soil to serum, we validate ingredient authenticity across:

Skincare & Haircare

Fragrances

Color Cosmetics

Wellness & Nutraceuticals

GenuTrace™ provides science-backed traceability for personal care and beauty brands — validating sourcing claims, enhancing supply chain transparency, and safeguarding authenticity at every stage of the product lifecycle.

Why Brands Choose GenuTrace

We bring laboratory-grade precision with commercial speed, helping brands meet rising compliance demands while building deeper consumer trust.

Science-Backed, Brand-Ready

With a network of labs and technology partners, we can test ingredients closer to the source—reducing turnaround times and costs.

Global Scale, Local Execution

Our advisory board includes global leaders like Virginia Bonofiglio (FIT Chair of Cosmetics & Fragrance Marketing) and Dr. Barbara Brockway, a renowned cosmetic scientist — bringing decades of leadership in product development, sustainability, and ingredient innovation.