World Science Day for Peace and Development

Science for Peace and Trust: GenuTrace celebrates World Science Day with reflections from our scientific leadership team

Featuring Dr. Ling Dong, Principal Scientist & Dr. Barbara Brockway, Science Advisor for GenuTrace

Every claim deserves proof — and every proof begins with science. This World Science Day for Peace and Development, GenuTrace celebrates the power of science to bring understanding, trust, and accountability to our shared world.:

At GenuTrace, science is more than data — it’s the foundation of transparency. We asked Dr. Ling Dong, Principal Scientist, and Dr. Barbara Brockway, Science Advisor for Cosmetic and Personal Care, to share how their work connects evidence to impact, and why “proof-based traceability” is essential to building peace through trust.

Question: How does scientific verification — from isotopic analysis to molecular tagging — help build confidence and integrity in sustainability claims?

Answer: Science is the foundation of trust.

Question: In what ways can “proof-based traceability” reduce misinformation, conflict, and exploitation in global supply chains?

Answer: Science becomes the common language that unites regulators, brands, and suppliers.

Question: What message would you share with the next generation about using science not just to innovate, but to create a fairer and more sustainable world?

Answer: Science is a form of service.

Conclusion

This World Science Day for Peace and Development, GenuTrace honors the scientists, partners, and innovators who turn knowledge into trust — and trust into peace. Because in a world full of claims, proof is what underpins peace and protects us from harm.

If you claim it, can you prove it?™