Genuine Buzz — Issue 6 • October 2025

What do chrysanthemums and supply chains have in common? 🌼🔗

Both are built layer by layer — each one adding strength, resilience, and integrity.


This month we celebrate the Chrysanthemum—often called the “October flower.” With its vibrant layers and resilient blooms, the chrysanthemum symbolizes longevity, optimism, and joy. In many cultures, it is also a reminder of harvest, reflection, and renewal as we move into the final months of the year. Just as each petal contributes to the fullness of the blossom, every step toward supply chain transparency brings us closer to true sustainability.

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Let’s See an End to Buyer Beware!

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GenuTrace Spotlight: Rikke Bech on Building a Circular Textile Future