Genuine Buzz — Issue 6 • November 2025

As autumn deepens, sunflowers stand tall as a symbol of warmth, resilience, and optimism. Their golden faces turn toward the light, reminding us to stay rooted in purpose while seeking clarity and truth.

In supply chains, the same principle applies: we must look beyond the surface, following the evidence that illuminates authenticity and sustainability.

At GenuTrace, we help brands and manufacturers trace every step back to its origin—because transparency, like the sunflower, always turns toward the light.

If you claim it, can you prove it?™