Traceability Solutions
Every Supply Chain Has Its Own Risk — We Help You Prove It
GenuTrace delivers science-based supply chain traceability designed around how your supply chain actually operates — not constrained by a one-size-fits-all solution.
We start by understanding your materials, claims, regulatory exposure, and commercial risk. Then we design a traceability framework that aligns physical verification with digital transparency — ensuring your claims are not merely documented, but defensible under scrutiny.
Unlike single-platform traceability providers, GenuTrace is technology-agnostic — selecting and integrating the right verification tools for each supply chain rather than forcing your operations into a fixed system.
From cotton and recycled textiles to personal care ingredients, we integrate the right combination of tools for each use case. Our solutions may include stable isotope analysis, DNA or extrinsic tracers, material authentication, and integration with digital product passports, blockchain, and transaction-level supply chain data.
The result: traceability that withstands scrutiny across regulatory, commercial, and reputational environments — not just on paper, but in practice.
Because in today’s market, one question matters more than ever:
If you claim it, can you prove it?™ GenuTrace ensures you can.
Cotton and Agriculture
Brands, retailers, mills and manufacturers must trace cotton and other agricultural raw materials, from the field to the factory to the store. We help you navigate your supply chain and safeguard your brand at every stage.
Textiles
Leveraging our extensive experience and network in the textile, home, apparel, footwear and accessories industries, we help you enhance traceability, visibility, and integrity throughout your supply chain.
Personal Care
With over 20 years of experience in the beauty and personal care industry, we specialize in origin verification, brand protection and supply chain traceability with integrity and authenticity of products every step of the way.
Custom Programs
We offer Custom Programs to collaborate on initiatives like pilots, media campaigns, events and webinars, with project management support to help you exceed your goals.
It is by tracing things to their origin, we learn to understand them; and it is by keeping that line and that origin always in view, that we never forget them.
— Thomas Paine
Common Sense, January 1776
