Traceability Solutions
Every Supply Chain Has Its Own Story—We Help You Prove It
GenuTrace delivers genuine, science-based traceability — designed around your supply chain, not forced into a one-size-fits-all solution.
We begin by understanding your materials, claims, and exposure points — then design a traceability framework that reflects how your supply chain actually operates. This ensures verification efforts are targeted, practical, and aligned with real-world compliance requirements and brand expectations.
From cotton and recycled textiles to personal care, we identify and integrate the right mix of traceability tools for each supply chain. Our solutions may combine stable isotope analysis, chemical or extrinsic tracers, and physical verification with digital product passports, blockchain, and data transparency platforms.
Because in today’s market, one question matters more than ever:
If you claim it, can you prove it?™
Cotton and Agriculture
Brands, retailers, mills and manufacturers must trace cotton and other agricultural raw materials, from the field to the factory to the store. We help you navigate your supply chain and safeguard your brand at every stage.
Textiles
Leveraging our extensive experience and network in the textile, home, apparel, footwear and accessories industries, we help you enhance traceability, visibility, and integrity throughout your supply chain.
Personal Care
With over 20 years of experience in the beauty and personal care industry, we specialize in origin verification, brand protection and supply chain traceability with integrity and authenticity of products every step of the way.
Custom Programs
We offer Custom Programs to collaborate on initiatives like pilots, media campaigns, events and webinars, with project management support to help you exceed your goals.
It is by tracing things to their origin, we learn to understand them; and it is by keeping that line and that origin always in view, that we never forget them.
— Thomas Paine
Common Sense, January 1776
