On October 28, GenuTrace with LinkedIn & networking expert Beth Granger, Dr. Barbara Brockway and MeiLin Wan provided a practical session on moving from marketing claims to verifiable proof—what to say, how to say it, and how to prove it.

Science has given us the tools to trace products all the way back to origin. But are businesses willing to make use of them?

Supply chains are by their nature brutally complex, with multiple tiers of suppliers that make it tough to identify where products originated. Now, however, we can deploy such tools as DNA and isotope testing, coupled with physical tracers and digital models, to follow product ingredients all the way back to the raw-material stage.

The Textile Innovation Podcast speaks with MeiLin Wan, founder and CEO of GenuTrace.

The US-based consulting business provides advisory services in supply chain traceability, brand protection and product authentication. Using multi-proof point technology, from forensic testing to digital tools, companies can back up sustainability claims with science-based evidence. 

On this episode of The Caring Economy, MeiLin Wan, Founder and CEO of GenuTrace brings both passion and clarity to the discussion, explaining how DNA tagging and isotope analysis can revolutionize supply chain transparency in textiles. Toby Uznik guides the discussion:
• How brands can ensure ethical sourcing and sustainability claims
• The role of DNA in validating organic cotton and other raw materials
• Why transparency is the next competitive edge for businesses
• What traceability means for the future of consumer trust

It all begins with an idea.

It all begins with an idea.