About GenuTrace

If you claim it, can you prove it?

GenuTrace delivers genuine, science-based traceability — designed around your supply chain, not limited to a one-size-fits-all solution.

Our multi-proof-point approach combines physical verification with digital transparency to help brands build secure, compliant, and verifiable supply chains, from source to shelf. Technology-agnostic by design, we work across a trusted network of laboratories, material innovators, and digital platforms — selecting and integrating the right tools for each use case.

From cotton to recycled materials and personal care ingredients, GenuTrace tailors traceability strategies that match your risk profile, regulatory obligations, and operational reality. We merge scientific evidence — such as forensic testing and material verification — with digital product passports to ensure that every claim can be substantiated.

At GenuTrace, we believe authenticity is measurable, transparency is actionable, and proof builds trust. Together with our clients and partners, we’re creating supply chains that are not only compliant — but genuinely traceable.

Our Mission

GenuTrace’s mission is to deliver independent, science-based verification and traceability solutions that empower brands, retailers, and producers to prove the authenticity, origin, and sustainability of their products.

We move companies from marketing claims to measurable proof — helping them avoid greenwashing, meet global compliance standards, and build lasting trust through transparency and evidence.

What We Do

GenuTrace provides end-to-end traceability solutions that bring science, data, and strategy together. By combining forensic testing, digital traceability tools, and strategic consulting, we deliver the clarity and control needed to manage complex supply chains with confidence.

We don’t just test — we design tailored systems aligned to each client’s materials, risk profile, and operational goals.

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  • “To manufacture effectively, you must first know what you’re working with. With our AI-enabled hyperspectral system, we can precisely verify cotton-based materials before they’re made into fabric. It may seem simple, but this validation is the critical foundation for making textile processes scalable and reliable.”

    Sarika Bajaj, Founder & CEO, Refiberd

  • “We’re excited to partner with GenuTrace to bring the Tailorlux system to more brands and manufacturers — empowering them to validate recycled content and material integrity, increase transparency and meet rising sustainability standards with confidence.”

    Tobias Herzog, Managing Director, Tailorlux Integrity Solutions

  • “At Rheom Materials, our core value of responsibility means taking a holistic approach to material development. The work GenuTrace is doing to enable supply chain transparency is an essential step toward building trust and accountability for next-gen biomaterials like ours.”

    Zimri Hinshaw, CEO of Rheom Materials

  • “Here at QST we are proud to continually deepen our partnership with GenuTrace and MeiLin Wan, founder and CEO. Her leadership has guided us through the full scientific workflow of stable isotope testing—from chain-of-custody protocols to lab analysis and data interpretation. This collaboration strengthens our ability to validate cotton origins, reduce fraud risk, and uphold our commitment to ethical sourcing and transparency.”

    Michael Danch, Co-CEO, QST Industries:

  • “As FIBRE52® continues to grow, we’re excited to see how organizations like GenuTrace can bring scientific verification to the forefront — helping companies like ours substantiate sustainability claims with measurable, proven data.”

    Laura Thornquist, President, Innovo Fiber

  • “Every mill, every factory, every production line is different. GenuTrace perfectly complements Texoligy’s expertise by bringing transparency and traceability expertise to every fiber of the supply chain – empowering our clients with data-driven confidence in the authenticity, traceability and ethical integrity of their materials.”

    David McAlister, Founder and Chief Textile Technologist of Texoligy

  • “Equally important is our collaboration with GenuTrace, which plays a critical role in proving sustainability claims and ensuring verified traceability from raw material to finished product. Their scientific framework helps establish integrity at the design and development stage — ensuring that innovations like COLOURizd chemistry are not only applied sustainably, but can be measured, monitored, and authenticated throughout production and quality assurance workflows.”

    Jennifer Thompson, CEO of COLOURizd