About GenuTrace

If you claim it, can you prove it?

GenuTrace delivers genuine, science-based traceability. Our multi-proof point approach combines physical testing with digital transparency to help brands build secure, compliant, and verifiable supply chains — from source to shelf.

Technology-agnostic by design, we partner across a trusted network of laboratories, innovators, and digital platforms to create what works best for each client. From cotton and textiles to recycled materials to personal care ingredients, we tailor solutions that merge scientific evidence with digital product passports — making every claim verifiable.

At GenuTrace, we believe that authenticity is measurable, transparency is actionable, and proof builds trust. Together, we’re creating supply chains that are not only compliant — but genuinely traceable, from source to shelf.

Our Mission

GenuTrace’s mission is to deliver independent, science-based verification and traceability solutions that empower brands, retailers, and producers to prove the authenticity, origin, and sustainability of their products.

We move companies from marketing claims to measurable proof — helping them avoid greenwashing, meet global compliance standards, and build lasting trust through transparency and evidence.

What We Do

GenuTrace provides end-to-end traceability solutions that bring science, data, and strategy together. By combining forensic testing, digital traceability tools, and strategic consulting, we deliver the clarity and control needed to manage complex supply chains with confidence.

We don’t just test — we design tailored systems aligned to each client’s materials, risk profile, and operational goals.

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  • “To manufacture effectively, you must first know what you’re working with. With our AI-enabled hyperspectral system, we can precisely verify cotton-based materials before they’re made into fabric. It may seem simple, but this validation is the critical foundation for making textile processes scalable and reliable.”

    Sarika Bajaj, Founder & CEO, Refiberd

  • “We’re excited to partner with GenuTrace to bring the Tailorlux system to more brands and manufacturers — empowering them to validate recycled content and material integrity, increase transparency and meet rising sustainability standards with confidence.”

    Tobias Herzog, Managing Director, Tailorlux Integrity Solutions

  • “At Rheom Materials, our core value of responsibility means taking a holistic approach to material development. The work GenuTrace is doing to enable supply chain transparency is an essential step toward building trust and accountability for next-gen biomaterials like ours.”

    Zimri Hinshaw, CEO of Rheom Materials

  • “Here at QST we are proud to continually deepen our partnership with GenuTrace and MeiLin Wan, founder and CEO. Her leadership has guided us through the full scientific workflow of stable isotope testing—from chain-of-custody protocols to lab analysis and data interpretation. This collaboration strengthens our ability to validate cotton origins, reduce fraud risk, and uphold our commitment to ethical sourcing and transparency.”

    Michael Danch, Co-CEO, QST Industries:

  • “As FIBRE52® continues to grow, we’re excited to see how organizations like GenuTrace can bring scientific verification to the forefront — helping companies like ours substantiate sustainability claims with measurable, proven data.”

    Laura Thornquist, President, Innovo Fiber