About us

GenuTrace, LLC., provides expert consulting in supply chain traceability, brand protection, and product authentication.

GenuTrace helps clients build secure, compliant supply chains using multi-proof point technologies—from forensic testing to digital tools—so they can back up sustainability claims with trusted, science-based evidence.

GenuTrace partners with brands, producers, suppliers, and industry stakeholders to build supply chain integrity through collaboration, scientific verification, and strategic traceability—empowering organizations to confidently understand and substantiate their sourcing, from origin to market.

  • Individually, we are one drop. Together, we are an ocean.

    Ryunosuke Satoro

  • Sometimes in the waves of change we find our true direction.

    Anonymous

  • We forget that the water cycle and the life cycle are one.

    Jacques Yves Cousteau

  • If there is magic on this planet, it is contained in water.

    Loren Eiseley