About GenuTrace
If you claim it, can you prove it?®
Declared transparency isn't enough anymore. Verified reality is the new standard.
GenuTrace delivers science-based origin verification and supply chain traceability that is tailored to your risk profile, not templated to a platform.
Forensic fiber analysis. Stable isotope testing. DNA tracers. Transaction-level validation. We build the evidence ecosystems that hold up when it matters.
Proof starts at the source. Proof lives in the data.
Proof is how we deliver it.
From cotton origin verification to recycled materials and personal care ingredients, we give brands, manufacturers, and importers the multiple proof points needed to substantiate every claim.
In today's enforcement-driven world, proof isn't just protection.
It's your competitive advantage.
Measure it. Prove it. Trust it.
Our Mission
We exist to turn claims into proof.
GenuTrace’s mission is simple: move companies from marketing claims to verified reality with independent, science-based traceability, origin verification, and sustainability solutions built to withstand scrutiny.
No greenwashing. No guesswork.
Just proof.
What We Do
We bring the science. The data. The strategy. You bring the supply chain.
GenuTrace combines forensic testing, digital traceability, and strategic consulting to deliver real clarity and control over complex supply chains.
We don't just test. We design and help to build tailored systems around your materials, your risk profile, and your goals.
“Traceability and scientific verification have become essential components of modern compliance strategies. When assumptions are no longer sufficient, importers need data that stands on its own. Partners like GenuTrace provide isotopic origin testing that strengthens an importer’s ability to substantiate origin claims and respond effectively when questions arise, particularly in cotton-rich supply chains facing heightened scrutiny.”
Nunzio De Filippis, Co-CEO Cargo Trans
“As FIBRE52® continues to grow, we’re excited to see how organizations like GenuTrace can bring scientific verification to the forefront — helping companies like ours substantiate sustainability claims with measurable, proven data.”
Laura Thornquist, President, Innovo Fiber
“For us, traceability is not about creating more data — it’s about creating credible proof. Physical verification allows brands to move beyond assumptions and documentation, and toward evidence that can be independently checked at any point in the supply chain. That’s why we also value the role of independent, science-led advisors like GenuTrace, who help brands apply physical traceability responsibly and in ways that stand up to real-world scrutiny.”
Patrick Stumpf, CEO, Haelixa
“Here at QST we are proud to continually deepen our partnership with GenuTrace and MeiLin Wan, founder and CEO. Her leadership has guided us through the full scientific workflow of stable isotope testing—from chain-of-custody protocols to lab analysis and data interpretation. This collaboration strengthens our ability to validate cotton origins, reduce fraud risk, and uphold our commitment to ethical sourcing and transparency.”
Michael Danch, Co-CEO, QST Industries:
“To manufacture effectively, you must first know what you’re working with. With our AI-enabled hyperspectral system, we can precisely verify cotton-based materials before they’re made into fabric. It may seem simple, but this validation is the critical foundation for making textile processes scalable and reliable.”
Sarika Bajaj, Founder & CEO, Refiberd
“At Rheom Materials, our core value of responsibility means taking a holistic approach to material development. The work GenuTrace is doing to enable supply chain transparency is an essential step toward building trust and accountability for next-gen biomaterials like ours.”
Zimri Hinshaw, CEO of Rheom Materials
“We’re excited to partner with GenuTrace to bring the Tailorlux system to more brands and manufacturers — empowering them to validate recycled content and material integrity, increase transparency and meet rising sustainability standards with confidence.”
Tobias Herzog, Managing Director, Tailorlux Integrity Solutions
“Every mill, every factory, every production line is different. GenuTrace perfectly complements Texoligy’s expertise by bringing transparency and traceability expertise to every fiber of the supply chain – empowering our clients with data-driven confidence in the authenticity, traceability and ethical integrity of their materials.”
David McAlister, Founder and Chief Textile Technologist of Texoligy
"MeiLin and GenuTrace were great for our business. They delivered quick and accurate results. I would highly recommend them for any testing needs you have!"
Nick Ventura, Co-Founder of True Classic