About GenuTrace

GenuTrace, LLC., provides expert consulting in supply chain traceability, brand protection, and product authentication.

GenuTrace helps clients build secure, compliant supply chains using multi-proof point technologies—from forensic isotope testing to digital tools—so they can back up sustainability claims with trusted, science-based evidence.

From textiles to personal care, GenuTrace partners with brands, producers, suppliers, and industry stakeholders to build supply chain integrity through collaboration, scientific verification, and strategic traceability—empowering organizations to confidently understand and substantiate their sourcing, from origin to market.

Our Mission

GenuTrace helps clients achieve stronger, more transparent supply chains by providing expert guidance to validate their claims and ensure authenticity from origin to market. We exist to move companies from marketing claims to measurable proof — helping them avoid greenwashing, meet compliance standards, and build lasting trust.

What We Do

GenuTrace provides end-to-end traceability solutions, combining scientific testing, digital tools, and strategic consulting to deliver clarity and control in complex supply chains. We don’t just test—we build systems that are tailored to your unique supply chain, risk exposure, and operational goals.

  • “To manufacture effectively, you must first know what you’re working with. With our AI-enabled hyperspectral system, we can precisely verify cotton-based materials before they’re made into fabric. It may seem simple, but this validation is the critical foundation for making textile processes scalable and reliable.”

    Sarika Bajaj, Founder & CEO, Refiberd

  • “We’re excited to partner with GenuTrace to bring the Tailorlux system to more brands and manufacturers — empowering them to validate recycled content and material integrity, increase transparency and meet rising sustainability standards with confidence.”

    Tobias Herzog, Managing Director, Tailorlux Integrity Solutions

  • “At Rheom Materials, our core value of responsibility means taking a holistic approach to material development. The work GenuTrace is doing to enable supply chain transparency is an essential step toward building trust and accountability for next-gen biomaterials like ours.”

    Zimri Hinshaw, CEO of Rheom Materials

  • “Here at QST we are proud to continually deepen our partnership with GenuTrace and MeiLin Wan, founder and CEO. Her leadership has guided us through the full scientific workflow of stable isotope testing—from chain-of-custody protocols to lab analysis and data interpretation. This collaboration strengthens our ability to validate cotton origins, reduce fraud risk, and uphold our commitment to ethical sourcing and transparency.”

    Michael Danch, Co-CEO, QST Industries: