About GenuTrace

If you claim it, can you prove it?

GenuTrace exists to move traceability from declared transparency to verified reality.

We deliver science-based supply chain traceability and origin verification designed around your risk profile — not a one-size-fits-all platform. By integrating physical material testing with digital traceability systems, we ensure that sustainability and origin claims are not just documented, but defensible.

Our multi-proof-point approach combines forensic fiber analysis, isotopic testing, DNA tracers, and transaction-level supply chain validation to build evidence ecosystems that withstand regulatory scrutiny and commercial review.

Technology-agnostic by design, GenuTrace works across a global network of laboratories and digital platforms to select and integrate the right tools for each use case.

From cotton origin verification to recycled materials and personal care ingredients, we help brands, manufacturers, and importers strengthen compliance, mitigate risk, and substantiate claims with verified reality.

Authenticity is measurable. Transparency is actionable. Proof builds trust.

Our Mission

GenuTrace’s mission is to deliver independent, science-based verification and traceability solutions that empower brands, retailers, and producers to prove the authenticity, origin, and sustainability of their products.

We move companies from marketing claims to measurable proof — helping them avoid greenwashing, meet global compliance standards, and build lasting trust through transparency and evidence.

What We Do

GenuTrace provides end-to-end traceability solutions that bring science, data, and strategy together. By combining forensic testing, digital traceability tools, and strategic consulting, we deliver the clarity and control needed to manage complex supply chains with confidence.

We don’t just test — we design tailored systems aligned to each client’s materials, risk profile, and operational goals.

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  • “To manufacture effectively, you must first know what you’re working with. With our AI-enabled hyperspectral system, we can precisely verify cotton-based materials before they’re made into fabric. It may seem simple, but this validation is the critical foundation for making textile processes scalable and reliable.”

    Sarika Bajaj, Founder & CEO, Refiberd

  • “We’re excited to partner with GenuTrace to bring the Tailorlux system to more brands and manufacturers — empowering them to validate recycled content and material integrity, increase transparency and meet rising sustainability standards with confidence.”

    Tobias Herzog, Managing Director, Tailorlux Integrity Solutions

  • “At Rheom Materials, our core value of responsibility means taking a holistic approach to material development. The work GenuTrace is doing to enable supply chain transparency is an essential step toward building trust and accountability for next-gen biomaterials like ours.”

    Zimri Hinshaw, CEO of Rheom Materials

  • “Here at QST we are proud to continually deepen our partnership with GenuTrace and MeiLin Wan, founder and CEO. Her leadership has guided us through the full scientific workflow of stable isotope testing—from chain-of-custody protocols to lab analysis and data interpretation. This collaboration strengthens our ability to validate cotton origins, reduce fraud risk, and uphold our commitment to ethical sourcing and transparency.”

    Michael Danch, Co-CEO, QST Industries:

  • “As FIBRE52® continues to grow, we’re excited to see how organizations like GenuTrace can bring scientific verification to the forefront — helping companies like ours substantiate sustainability claims with measurable, proven data.”

    Laura Thornquist, President, Innovo Fiber

  • “Every mill, every factory, every production line is different. GenuTrace perfectly complements Texoligy’s expertise by bringing transparency and traceability expertise to every fiber of the supply chain – empowering our clients with data-driven confidence in the authenticity, traceability and ethical integrity of their materials.”

    David McAlister, Founder and Chief Textile Technologist of Texoligy

  • “Equally important is our collaboration with GenuTrace, which plays a critical role in proving sustainability claims and ensuring verified traceability from raw material to finished product. Their scientific framework helps establish integrity at the design and development stage — ensuring that innovations like COLOURizd chemistry are not only applied sustainably, but can be measured, monitored, and authenticated throughout production and quality assurance workflows.”

    Jennifer Thompson, CEO of COLOURizd

  • “…traceability and scientific verification have become essential components of modern compliance strategies. When assumptions are no longer sufficient, importers need data that stands on its own. Partners like GenuTrace provide isotopic origin testing that strengthens an importer’s ability to substantiate origin claims and respond effectively when questions arise, particularly in cotton-rich supply chains facing heightened scrutiny.”

    Nunzio De Filippis, Co-CEO Cargo Trans

  • “For us, traceability is not about creating more data — it’s about creating credible proof. Physical verification allows brands to move beyond assumptions and documentation, and toward evidence that can be independently checked at any point in the supply chain. That’s why we also value the role of independent, science-led advisors like GenuTrace, who help brands apply physical traceability responsibly and in ways that stand up to real-world scrutiny.”

    Patrick Stumpf, CEO, Haelixa

  • "MeiLin and GenuTrace were great for our business. They delivered quick and accurate results. I would highly recommend them for any testing needs you have!"

    Nick Ventura, Co-Founder of True Classic