If you claim it, can you prove it?™
Genuine Traceability starts with Knowing Your Supply Chain.
Traceability isn’t about belief. It’s about proof. Let’s prove it together.
About us
GenuTrace provides expert consulting in supply chain traceability, brand protection, and product authentication.
We empower brands and their supply chain partners to prove the origin of products and raw materials using forensic science and advanced data analytics, ensuring compliance, authenticity, and traceability throughout the supply chain.
Our Services
Origin Verification
Strategies for Due Diligence, Compliance, Sustainability
Leveraging its global network of isotope laboratories, GenuTrace can help you develop a strategy and plan to prove your origin and product claims. GenuTrace offers expert guidance to help clients to strengthen their due diligence, compliance and/or meet their sustainability goals.
Supply Chain Traceability
20+ year traceability expertise
With numerous traceability technologies on the market, selecting the right one can be overwhelming. GenuTrace simplifies the process by guiding you to the ideal solutions for your needs. With over 20 years of expertise in genomics, DNA, isotopes, and other innovative solutions, we’re equipped to handle any challenge.
Strategic Traceability Communications
Telling your Brand Story with Effective Traceability
Whether you're a retailer or manufacturer, communicating your commitment to due diligence, sustainability, and transparency is crucial. GenuTrace helps you strategically share your brand story, boosting market awareness, and generating new business opportunities. We empower you with traceability strategies to craft a compelling narrative.
Discover how GenuTrace is making headlines for its groundbreaking work in supply chain traceability and material authentication.
GenuTrace Insights: Stay on top of supply chain traceability and authentication news with our latest Blog and Press Releases.
GenuTrace in the News: Discover how GenuTrace is making headlines for its groundbreaking work in supply chain traceability and material authentication. Explore featured articles, media coverage, and industry recognition.
Digital Events: Explore webinars, podcasts, LinkedIn Lives, and expert insights on traceability, supply chain transparency, and compliance.
Our Industries
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Personal Care
With over 20 years of experience in the beauty and personal care industry, we specialize in origin verification, brand protection and supply chain traceability with integrity and authenticity of products every step of the way.
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Cotton and Agriculture
Brands, retailers, mills and manufacturers must trace cotton and other agricultural raw materials, from the field to the factory to the store. We help you navigate your supply chain and safeguard your brand at every stage.
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Textiles
Leveraging our extensive experience and network in the textile, home, apparel, footwear and accessories industries, we help you enhance traceability, visibility, and integrity throughout your supply chain.
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Custom Programs
We offer Custom Programs to collaborate on initiatives like pilots, media campaigns, events and webinars, with project management support to help you exceed your goals.
Get in touch with GenuTrace
For more information about GenuTrace or to inquire about our origin verification, supply chain, or custom programs, please reach out to us via the contact form. We can’t wait to hear from you!
