“Traceability has become a key core component in the world of global supply chains that traditionally relied on a trail of paper transactions.”
the American Apparel Footwear Association (AAFA)
Supply Chain Traceability
Tailored. Proven. Strategic.
Traceability is no longer optional—it's essential. In today’s global economy, brands are expected not only to know where their materials come from, but to prove it.
GenuTrace is your expert partner in achieving true end-to-end supply chain traceability—backed by science, driven by strategy, and curated to fit your specific needs.
We know that no two supply chains are alike. Every company has unique processes, sourcing models, and compliance requirements. That’s why we offer a concierge-style service—consulting closely with each client to design a traceability approach that’s as tailored as your business.
What We Offer
1. Origin Verification
We offer scientific methods such as stable isotope analysis and elemental fingerprinting to verify material origin with high accuracy. This enables brands to move beyond documentation and obtain defensible evidence of where their raw materials truly come from — critical for compliance, risk mitigation, and brand trust.
2. Tracer Technologies
We enable clients to mark materials with physical, invisible tracers that can be embedded directly into fibers, yarns, or products. In collaboration with Tailorlux Integrity Solutions, chemical markers are detectable at any point in the supply chain and ideal for proving recycled content, authenticating product claims, and deterring counterfeiting.
3. Blockchain and Tokenization
Through our collaboration with our blockchain partner, we offer digital chain-of-custody solutions that record and tokenize supply chain transactions onto secure, tamper-resistant ledgers. Blockchain increases data transparency and integrity, while tokenization enables digital product passports that connect physical goods to verifiable digital identities—empowering circular economy strategies and compliance reporting.
4. Modular Integration & Concierge Collaboration
We work as your extended traceability team—integrating physical and digital tools while aligning them with your business goals. Our consultative model ensures that your traceability solution is not just technically sound but strategically impactful. From vendor coordination to system vetting and rollout, GenuTrace is your partner every step of the way.
Why it Matters
Meet Global Regulations
Comply with laws like the UFLPA, EUDR, and CSRD that require verified supply chain transparency.Build Brand Integrity
Consumers and buyers increasingly demand proof behind sustainability claims. With GenuTrace, you don’t just claim it—you prove it.Protect Against Risk
Prevent costly disruptions like shipment detentions or reputational damage by knowing—and showing—your supply chain is clean.Unlock Growth
Verified traceability helps you qualify for new business, meet supplier requirements, and differentiate in competitive markets.
Let’s Build Your Traceability Roadmap
No matter where you’re starting from—or how complex your supply chain may be—there’s a pathway forward.
GenuTrace is here to help you prove it.
Every supply chain has a story. Let’s prove it, together.
“As enforcement of laws like the UFLPA intensifies, the need for scientific methods—like isotope testing—to verify material origin has never been more critical... Scientific traceability is now a must-have...”