Sustainable Fuschias | Traceability and Transparency: Truth, Trends and Technology

This week, MeiLin Wan, GenuTrace CEO joins Bex Hall to share her insights into what traceability truly means to businesses and their customers, and what the future of sustainability for consumer goods brands looks like as the use of AI ramps up customer knowledge on who made their products, where and how. 

Join us to learn more about how traceability works in practice for businesses navigating international legislation, green claims and voluntary standards; as well as how businesses are adapting to increasing demand from customers for transparency and product data. MeiLin also shares her predictions for traceability and sustainability, including where AI fits into the picture. 

This episode is tailored for sustainability, compliance or supply chain professionals or those who would like to work in the field. However, all listeners are very welcome.

Host: Bex Hall 
Guest: MeiLin Wan 
Edited by: David Echevarria

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