The Caring Economy with Toby Usnik

Written By Heather Berry

Can #forensics technology save the future of fashion and supply chains? In this episode of The Caring Economy, MeiLin Wan — VP at GenuTrace— unpacks how synthetic DNA is changing the way we verify authenticity in global commerce.

We dive into:

  • How brands can ensure ethical sourcing and sustainability claims

  • The role of DNA in validating organic cotton and other raw materials

  • Why transparency is the next competitive edge for businesses

  • What traceability means for the future of consumer trust

Whether you're in fashion, agriculture, or ESG strategy, this episode offers a compelling look at how data and science can power integrity in the global economy. 🔗

Subscribe and listen to more purpose-driven leaders on The Caring Economy. #supplychain #sustainablefashion #dnatechnology #traceability #transparency #esg #ethicalsourcing #TheCaringEconomy

Heather Berry
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Sustainable Fuschias | Traceability and Transparency: Truth, Trends and Technology