The Truth About Sustainability

Written By Heather Berry

Sustainability is more than a buzzword — but too often, it’s treated like one.

💥 With growing pressure around ESG standards, many companies are falling into the trap of greenwashing — making broad or misleading claims without any proof to back them up. It's not just misleading... it’s unsustainable.

🔍This LinkedIn Live with GenuTrace covers:

  • The red flags behind false and vague sustainability claims

  • Why real transparency starts with verifiable data

  • How brands can protect trust—and stay compliant—with traceability tech


🎙️ Hear from GenuTrace’s experts MeiLin Wan and Dr. Barbara Brockway who are leading the charge in redefining what it means to be truly sustainable.

Host: Beth Granger

Guest: MeiLin Wan, GenuTrace CEO and Dr. Barbara Brockway, Science Advisor for GenuTrace.

If you claim it, can you prove it?™

Heather Berry
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Sustainable Fuschias | Traceability and Transparency: Truth, Trends and Technology