eTextile Communications: GenuTrace officially launches to redefine supply chain transparency

BRIGHTWATERS, N.Y. – GenuTrace, LLC, a supply chain consultancy specializing in traceability, brand protection and product authentication, announced its official launch.

Founded by industry pioneer MeiLin Wan, GenuTrace addresses one of today’s most urgent challenges: scientifically proving product origin and authenticity.

Wan, a former executive at Applied DNA Sciences, has led advancements in forensic traceability for over two decades. Her work with DNA tagging, isotope analysis and genomic testing has set new benchmarks — particularly in the cotton and textile industries, where verified traceability is critical for sustainability, compliance and consumer trust.