Cotton Grower | GenuTrace Launched to Redefine Supply Chain Transparency
GenuTrace, LLC – a supply chain consultancy specializing in traceability, brand protection, and product authentication – has launched under the leadership of industry pioneer MeiLin Wan.
Wan, a former executive at Applied DNA Sciences, has led advancements in forensic traceability for over two decades. Her work with DNA tagging, isotope analysis, and genomic testing has set new benchmarks – particularly in the cotton and textile industries, where verified traceability is critical for sustainability, compliance, and consumer trust.
