Discover how GenuTrace is making headlines for its groundbreaking work in supply chain traceability and material authentication. Explore featured articles, media coverage, and industry recognition.
‘Traceability is not a silver bullet, but it is a compass. It guides us away from greenwash and guesswork, and toward a future where claims are credible, and cotton is both sustainable and substantiated.’
On #WorldCottonDay, we celebrate the people and places behind the bale — the farmers nurturing the soil, the mills spinning fiber into fabric, and the makers committed to doing it right.
CUPERTINO / BRIGHTWATERS - Recycling technology specialist Refiberd has linked up with supply chain verification company GenuTrace to deliver a "dual layer" validation system which combines AI and forensic science to verify the authenticity and origin of fibre, yarn and fabric.
GenuTrace, a provider of forensic supply chain verification, has formed a strategic partnership with Refiberd, an AI-driven innovator in textile sorting. The collaboration will establish a dual-layer validation system that combines forensic science and AI to verify the authenticity and origin of fiber, yarn and fabric.
Supply chain verification firm GenuTrace has announced a strategic collaboration with textile sorting firm Refiberd to deliver a dual-layer validation system that combines forensic science and AI to verify the authenticity and origin of fibre, yarn and fabric.
“We ask one question — ‘If you claim it, can you prove it?’ Verifying fiber and yarn composition before fabrication means that sustainability claims are not just aspirational; they’re scientifically proven,” said MeiLin Wan, founder and CEO of GenuTrace.
BRIGHTWATERS, N.Y. – GenuTrace, LLC, a leader in forensic supply chain verification, and Refiberd, an AI-driven innovator in textile sorting, announced a strategic collaboration to deliver a dual-layer validation system. The system combines forensic science and AI to verify the authenticity and origin of fiber, yarn and fabric.
The Trump administration’s April reciprocal tariff announcement and pause, followed by delayed implementation with trading partners such as China, which is now scheduled for November; negotiated tariffs on some, such as 15 percent for the European Union; and high figures for others, including a 50 percent rate for India and Brazil, have caused uncertainty for many industries including apparel.
Tariffs aside, MeiLin Wan, founder and CEO of supply chain traceability consultancy GenuTrace, wouldn’t be surprised if some of this new Customs might is used to step up rules already in place. Take for instance, the origin rules in existing agreements. Plus, CBP hasn’t leaned into audits related to UFLPA but that too could come to pass.
“They can request at least up to five years of records. They haven’t pulled that trigger on any of these companies yet, but there are a lot of things that the government can do now,” she said.
Already, she’s heard from CBP that the agency has invested in audits in CAFTA-DR mills, visiting in person and going through the books over the last year. “Maybe that will be the roadmap. Maybe they’ve learned a lot from that process that they can apply to specific language around these other rules of origin,” she said.
