Companies must answer, with credible, verifiable evidence, the question regulators, customs officials and consumers will ask: ‘How do you know your claim is true?’  

At GenuTrace, we sort real sustainability from greenwashing in apparel and textiles by asking one simple question: If you claim it, can you prove it? In an environment of heightened scrutiny—from the Uyghur Forced Labor Prevention Act in the United States to expanding EU regulations on forced labor, deforestation and product transparency—claims around cotton origin, recycled fibers and responsible sourcing must be supported by verifiable evidence.

As Germany becomes one of the first EU member states to enforce sweeping anti-greenwashing rules and global brands continue to face enforcement under the U.S. Uyghur Forced Labor Prevention Act (UFLPA), GenuTrace and Kinset today announced a collaboration designed to help companies prove cotton origin claims with evidence that can withstand regulatory scrutiny.

The partnership comes as Germany begins enforcing new anti-greenwashing measures and global brands encounter increased scrutiny under the US Uyghur Forced Labor Prevention Act (UFLPA).

GenuTrace and Kinset have announced a partnership aimed at helping companies substantiate their cotton origin claims with verifiable evidence suitable for regulatory review.

Jangoulun Singsit February 11, 2026

With forced-labour enforcement in the US and anti-greenwashing rules in Europe, brands are shifting from “we source responsibly” to “here is the evidence.”

Najmus Sakib | February 10, 2026

As Germany begins enforcing stricter anti-greenwashing rules and U.S. authorities continue action under the Uyghur Forced Labor Prevention Act (UFLPA), cotton sourcing claims are facing closer examination. Brands are now expected to demonstrate, with clear evidence, where their cotton comes from. Documentation alone is no longer enough.

MeiLin Wan, founder and CEO of GenuTrace, said regulations have changed what brands must demonstrate. Instead of stating intended sourcing, companies are now required to prove that the cotton used in a product genuinely comes from the claimed origin. By linking physical testing with digital records, she said, brands can respond to regulatory checks with solid evidence rather than explanations.

By Jonathan Dyson | 10 February 2026

BRIGHTWATERS, N.Y. – Supply chain verification company GenuTrace and digital data platform Kinset have announced a collaboration which aims to help textile and apparel brands prove cotton origin claims amid growing regulatory scrutiny.