Yarn + Fibers: GenuTrace, Kinset to strengthen cotton traceability

Supply chain consultancy GenuTrace and digital traceability platform Kinset have formed a partnership to help companies verify and document cotton sourcing claims. Their joint approach responds directly to new regulatory demands, particularly in the European Union and the US.

GenuTrace specialises in fibre-level isotope testing, which analyses the cotton itself to confirm where it was grown. This scientific method moves beyond reliance on paperwork alone. Kinset complements this by providing a digital system that records and connects supplier, site and transaction data throughout the supply chain. Together, the companies say this creates a traceability record aligned with upcoming European Digital Product Passport requirements.