EcoTextile News: Partnership aims to help brands defend cotton claims

Genutrace and Kinset intend to help companies prove cotton origin claims with evidence that can withstand regulatory scrutiny

By Jonathan Dyson | 10 February 2026

BRIGHTWATERS, N.Y. – Supply chain verification company GenuTrace and digital data platform Kinset have announced a collaboration which aims to help textile and apparel brands prove cotton origin claims amid growing regulatory scrutiny.

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Yarn + Fibers: GenuTrace, Kinset to strengthen cotton traceability

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Textile World: GenuTrace + Kinset Partner To Help Brands Defend Cotton Claims As Germany Tightens Greenwashing Enforcement And UFLPA Scrutiny Continues