EcoTextile News: Partnership aims to help brands defend cotton claims
Genutrace and Kinset intend to help companies prove cotton origin claims with evidence that can withstand regulatory scrutiny
By Jonathan Dyson | 10 February 2026
BRIGHTWATERS, N.Y. – Supply chain verification company GenuTrace and digital data platform Kinset have announced a collaboration which aims to help textile and apparel brands prove cotton origin claims amid growing regulatory scrutiny.