Yahoo! Finance: GenuTrace, Kinset partner to verify cotton origins for compliance

The partnership comes as Germany begins enforcing new anti-greenwashing measures and global brands encounter increased scrutiny under the US Uyghur Forced Labor Prevention Act (UFLPA).

The companies have developed a two-layer approach that integrates physical verification of cotton fibres with supply chain data ready for Digital Product Passports (DPP), reflecting the changing expectations of regulators in both the EU and the US.