Kohan Textile Journal: GenuTrace + Kinset Partner To Help Brands Defend Cotton Claims As Germany Tightens Greenwashing Enforcement And UFLPA Scrutiny Continues

As Germany becomes one of the first EU member states to enforce sweeping anti-greenwashing rules and global brands continue to face enforcement under the U.S. Uyghur Forced Labor Prevention Act (UFLPA), GenuTrace and Kinset today announced a collaboration designed to help companies prove cotton origin claims with evidence that can withstand regulatory scrutiny.

The partnership responds to a rapidly changing compliance landscape in which sustainability and origin claims are no longer assessed on intent or documentation alone, but on whether they can be substantiated with verifiable, product-linked proof. Germany’s amended Act Against Unfair Competition—implementing the EU’s Empowering Consumers for the Green Transition Directive—now explicitly prohibits generic or unverifiable environmental claims, while UFLPA enforcement continues to place the burden of proof on importers to demonstrate that cotton is not linked to forced labor.