WTIN | Supply chain consultancy launches

Brightwaters, New York, US – 19 May, 2025 – GenuTrace, LLC, a supply chain consultancy specializing in traceability, brand protection, and product authentication, announces its official launch. Founded by industry pioneer MeiLin Wan, GenuTrace addresses one of today’s most urgent challenges: scientifically proving product origin and authenticity.

Wan, a former executive at Applied DNA Sciences, has led advancements in forensic traceability for over two decades. Her work with DNA tagging, isotope analysis, and genomic testing has set new benchmarks — particularly in the cotton and textile industries, where verified traceability is critical for sustainability, compliance, and consumer trust.

“At GenuTrace, we ask one powerful question: If you claim it, can you prove it? Paper trails aren’t enough. We help brands back their claims with science—and build real transparency from farm to finished product.” MeiLin Wan, Founder and CEO