Home Textiles Today | Product authentication pioneer launches GenuTrace to redefine transparency

Jennifer Marks //Editor in Chief

Brightwaters, N.Y. MeiLin Wan, who has spent more than 20 years in the cotton and textile industries working on advancements in forensic traceability, is launching a new company.

GenuTrace LLC, a supply chain consultancy specializing in traceability, brand protection, and product authentication, announced its official launch this morning. Wan, a former executive at Applied DNA Sciences, brings her experience in building DNA tagging, isotope analysis, and genomic testing to the business.

“At GenuTrace, we ask one powerful question: If you claim it, can you prove it?” said Wan, GenuTrace founder and CEO. “Paper trails aren’t enough. We help brands back their claims with science — and build real transparency from farm to finished product.”