In a featured conversation on WTiN’s Textile Innovation podcast, host Abigail Turner welcomed MeiLin Wan, founder and CEO of GenuTrace, to explore how cutting-edge forensic science and traceability technology are transforming ESG compliance and supply chain transparency across textiles, personal care, and beyond.

Global supply chains are under growing scrutiny—and for good reason. The prevalence of forced labor in the production of goods destined for the U.S. market has led to a surge in enforcement actions by U.S. Customs and Border Protection (CBP), including Withhold Release Orders (WROs) that can severely disrupt trade.

Greige goods — the unprocessed foundation of textiles — often escape scrutiny. Discover how GenuTrace uses forensic science to trace and verify fiber origin before manufacturing, ensuring supply chain transparency and compliance.

When it comes to verifying the origins of your raw materials or finished goods, timing is everything. By the time a product is loaded onto a ship or transformed into a final garment, the window to make meaningful changes — or even correct errors — has likely closed.