In a featured conversation on WTiN’s Textile Innovation podcast, host Abigail Turner welcomed MeiLin Wan, founder and CEO of GenuTrace, to explore how cutting-edge forensic science and traceability technology are transforming ESG compliance and supply chain transparency across textiles, personal care, and beyond.

When it comes to verifying the origins of your raw materials or finished goods, timing is everything. By the time a product is loaded onto a ship or transformed into a final garment, the window to make meaningful changes — or even correct errors — has likely closed.