GENUINE BUZZ — Issue 1 • June 2025

Welcoming Spring and New Beginnings at GenuTrace

As spring unfolds in vibrant bloom, we’re reminded of the energy and renewal this season brings. The rhododendron — seen here in full blossom — is more than just a harbinger of warmer days. With its lush petals and resilient nature, it symbolizes new opportunities, optimism, and the strength that lies in beauty and growth. It’s a fitting emblem for the journey ahead.

At GenuTrace, this season marks an exciting chapter. We’re thrilled to welcome a distinguished group of advisors to our board—each bringing deep expertise, strategic insight, and a shared commitment to advancing science-based supply chain traceability. Their guidance will be instrumental as we scale our mission to provide defensible, transparent, and verified sourcing solutions for brands around the world.

Just as spring invites reflection and fresh starts, we look forward to building new partnerships, expanding our capabilities, and continuing to challenge the status quo in material verification and regulatory compliance.

Welcome Spring. Welcome new ideas. Welcome our newest leaders at GenuTrace.