Home Textiles Today: New GenuTrace collab helps brands meet tougher cotton sourcing requirements

Brightwaters, N.Y. – As the U.S. continues sanctions against Uyghur forced labor and the EU rolls out anti-greenwashing rules, GenuTrace has formed a partnership to help companies prove cotton origin claims.

The consultancy, which specializes in supply chain traceability, is teaming with Kinset, a digital platform that connects supply chain data across global networks. Kinset helps companies map suppliers, materials, and transactions in support of compliance and risk management.

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Textile World: GenuTrace + Kinset Partner To Help Brands Defend Cotton Claims As Germany Tightens Greenwashing Enforcement And UFLPA Scrutiny Continues

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Cotton Outlook Special Feature: Beyond the label — Cotton traceability from fiber forward