Indian Textile Magazine: GenuTrace’s official launch to redefine supply chain transparency

GenuTrace, LLC, a supply chain consultancy specializing in traceability, brand protection, and product authentication, announces its official launch. Founded by industry pioneer MeiLin Wan, GenuTrace addresses one of today’s most urgent challenges: scientifically proving product origin and authenticity.

Wan, a former executive at Applied DNA Sciences, has led advancements in forensic traceability for over two decades. Her work with DNA tagging, isotope analysis, and genomic testing has set new benchmarks — particularly in the cotton and textile industries, where verified traceability is critical for sustainability, compliance, and consumer trust.

“At GenuTrace, we ask one powerful question: If you claim it, can you prove it?” said MeiLin Wan, Founder and CEO. “Paper trails aren’t enough. We help brands back their claims with science — and build real transparency from farm to finished product.”