What makes COLOURizd unique?

In this video, GenuTrace sits down with Jennifer Thompson, CEO and co-founder of COLOURizd, to explore how their direct color application method is transforming the textile industry.

Unlike conventional dyeing, COLOURizd applies color directly to the yarn — no dye bath required. The result? A process that uses 98% less water (just 1 liter per kilo of yarn), 50% less energy, and produces a 73% lower carbon footprint.

But sustainability is just the beginning. COLOURizd also enhances yarn quality — increasing strength by 5–20%, reducing pilling, and minimizing hairiness. Most dyeing systems degrade yarn; COLOURizd does the opposite.

And because their chemistry is fiber agnostic, it works across wool, cotton, nylon, polyester, linen, hemp, and even post-consumer recycled fibers — no bleaching or scouring needed.

Sustainability. Performance. Versatility. COLOURizd is rethinking what coloration can be.