How COLOURizd helps prove claims and substantiate anything about sustainability

In this clip from the GenuTrace Insight Series, COLOURizd CEO Jennifer Thompson explains how their direct color application system eliminates the need for vat dyeing altogether... using just one liter of water per kilo of yarn dyed, with zero wastewater discharge, and a 98% reduction in water use compared to conventional dyeing.

Beyond the environmental story, their process actually enhances yarn performance, adding up to 20% strength, which has real implications for recycled content in garments.

At GenuTrace, LLC., we believe that if you claim it, you have to be able to prove it. That applies to origin — and it applies to sustainability. What makes COLOURizd compelling isn't just the innovation, it's that the data backs it up.