GenuTrace FAQ

Empowering Transparent, Ethical, and Traceable Supply Chains

1. What is GenuTrace?

GenuTrace delivers scientific traceability solutions that verify the origin of raw materials and finished products. By combining forensic tracers, stable isotope analysis, and advanced digital technologies, we empower brands, manufacturers, and retailers to build transparent, secure, and ethical supply chains.

2. Where is GenuTrace based?

GenuTrace is headquartered in the United States and serves clients globally across North America, Europe, Asia, and beyond.

3. How does GenuTrace work?

GenuTrace uses laboratory testing, field sampling, and forensic science to trace materials from source to shelf. We deliver independent, verifiable proof of authenticity, origin, and compliance—helping brands earn trust and meet global standards.

4. What industries do you serve?

GenuTrace works with clients across industries where authenticity and supply chain transparency are critical.

Core focus areas include:

• Apparel and Footwear

• Home Textiles and Goods

• Personal Care and Beauty Products

• Cotton and Agricultural Raw Materials

We also customize solutions for industries beyond those listed. If your sector isn’t mentioned, we’re happy to tailor a program to meet your specific needs.

5. What traceability technologies do you offer?

GenuTrace helps clients select and implement the best traceability technologies for their goals.
We offer:

• Tracer technologies (e.g. forensic taggants, chemical tracers, DNA markers)

• Stable isotope and trace element analysis

• Advanced data analytics

• Blockchain and tokenized systems

• Supply chain mapping and documentation

We ensure every solution is customized, scientifically validated, and aligned with your sustainability and compliance objectives.

6. Can GenuTrace customize solutions for my brand or industry?

Yes. Every supply chain is unique. We customize our traceability programs based on your materials, industry standards, and business goals — whether you’re tracing cotton, cosmetics, metals, textiles, or other critical materials.

7. How can GenuTrace help with compliance and regulations?

We provide scientific evidence to support compliance with key regulations, including:

• Uyghur Forced Labor Prevention Act (UFLPA)

• EU Corporate Sustainability Due Diligence Directive (CSDDD)

• US-Mexico-Canada Agreement (USMCA)

• ESG reporting and sustainability claims verification

Our solutions help you meet legal standards and strengthen your brand’s credibility.

8. Can GenuTrace help test cotton samples for UFLPA compliance?

Yes. GenuTrace specializes in verifying the origin of cotton. We provide services to enable testing of cotton fiber, yarn, or fabric samples using forensic methods such as stable isotope analysis to support UFLPA compliance, mitigate regulatory risks, and protect your brand reputation.

9. Can GenuTrace help if my company is facing problems with counterfeiting, diversion, or retail theft?

Yes. GenuTrace delivers forensic solutions to expose and address risks like counterfeiting, unauthorized diversion, and retail theft. By leveraging forensic tracers, advanced chemical analysis, and blockchain authentication, we ensure the authenticity of your products and uphold the integrity of your supply chain — securing your brand’s reputation and protecting consumer trust.

10. What makes GenuTrace different from other traceability solutions?

GenuTrace provides genuine, science-based traceability — not just digital tracking. Our solutions are built on verifiable forensic evidence rather than self-reported data, making your supply chain stronger, regulator-ready, and truly transparent. We combine deep scientific expertise with personalized client support to deliver practical, scalable, and impact-driven results.

11. How long does it take to implement a traceability program?

Implementation timelines vary based on your supply chain’s complexity, material type, and goals. Some programs can deliver actionable results within a few months. GenuTrace works closely with you to design a roadmap tailored to your objectives and timeline.

12. How do I get started with GenuTrace?

Getting started is easy. Contact GenuTrace team at sales@genutrace.com to schedule a consultation. We’ll guide you through your options and help you build a traceability plan that meets your needs.

Still have questions?

We’d love to hear from you! Reach out to us at sales@genutrace.com for more information or to schedule a personalized consultation.