Welcome to Genuine Traceability, our dedicated blog series exploring the current affairs, challenges, and innovations shaping the future of verified sourcing — from cotton fields to bathroom shelves.

In a world flooded with claims, certifications, and greenwashing, we're cutting through the noise. These stories are about what truly matters:

🌾 Where and how raw materials are grown
🧵 Who touches them along the way
🧴 What ends up in the products we use every day

Whether it's cotton, botanicals, or bio-based materials, we spotlight the human, environmental, and technological dimensions of traceability done right.

We invite you to read, reflect, and engage. This is more than a blog — it’s a growing dialogue with brands, suppliers, innovators, and conscious consumers who believe transparency should be more than a buzzword.

Let’s explore the journey from source to shelf — together.