The Truth About Sustainability

Sustainability is more than a buzzword—but too often, it’s treated like one.
Join us on April 24, 2025 at 10am ET / 3pm GMT for a live event with GenuTrace, where we’ll cut through the noise and expose the real story behind sustainability claims.

💥 With growing pressure around ESG standards, many companies are falling into the trap of greenwashing — making broad or misleading claims without any proof to back them up. It's not just misleading... it’s unsustainable.

🔍 What GenuTrace cover:
The red flags behind false and vague sustainability claims
Why real transparency starts with verifiable data
How brands can protect trust—and stay compliant—with traceability tech

🎙️ Hear from GenuTrace’s experts MeiLin Wan and Barbara Brockway who are leading the charge in redefining what it means to be truly sustainable.